9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Pig & Hen

Netherlands

Pig & Hen is a jewellery brand that describes its products as handmade in Amsterdam. It sells bracelets, necklaces and rings through its webshop and brand stores.

Facts
Made inAmsterdam, per its website
CategoryJewellery
Brand storesAmsterdam, Den Haag, London, Maastricht, Utrecht, Seoul
TradeWholesale partner programme
Websitepigandhen.nl
Segment
Mid-market
Categories
JewelleryAccessories
Sales channels
Own storesWholesaleE-commerce

What is Pig & Hen?

Pig & Hen is a jewellery brand whose Dutch-language website describes its products as "Handgemaakt uit Amsterdam", handmade in Amsterdam. Prices are shown in euros. The pages reviewed do not state a founding year or founder.

Products and positioning

The offer centres on bracelets for men and women, with necklaces and rings alongside.

  • Rope, bead, link and cuff bracelets, plus adjustable styles and sets
  • Pendant and chain necklaces
  • Signet rings and Navarch styles
  • A 925 sterling silver collection

Distribution

Pig & Hen sells through its webshop, which accepts iDEAL Wero, Klarna, PayPal and Apple Pay. The site lists brand stores in Amsterdam (two), Den Haag, London, Maastricht, Utrecht and Seoul, and runs a wholesale partner programme with a retailers page.

The brand's public profile rests mainly on its own website. It shows a jewellery label with a clear Amsterdam production claim, a store network that reaches London and Seoul, and a formal wholesale partner programme.

Frequently asked questions

Where is Pig & Hen from?

Pig & Hen describes its products as handmade in Amsterdam.

What does Pig & Hen sell?

Pig & Hen sells bracelets, necklaces and rings, including a 925 sterling silver collection.

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