A Beautiful Story
Netherlands
A Beautiful Story is a Dutch jewellery brand that began in 2006. It sells silver and gemstone jewellery, made in Nepal and India, through hundreds of stores across Europe.
| Country | Netherlands |
|---|---|
| Started | 2006 |
| Founder | Cathelijne |
| Production | Nepal and Jaipur, India |
| Materials | Silver and gemstones |
| Website | abeautifulstory.eu |
What is A Beautiful Story?
A Beautiful Story is a jewellery brand based in the Netherlands. A 2024 retailer profile traces its start to 2006, when the founder, Cathelijne, left a corporate marketing job to become an entrepreneur. She had first been a volunteer in Nepal.
Products and positioning
The core range is jewellery in silver and gemstones, including the Lucky Bracelet, which uses shards of customers' teacups. The brand also makes bags and interior accessories. Collections named in the profile include Embrace Life (autumn and winter 2024), Timeless Treasures, Classics and Mix and Match.
Production and materials
Jewellery is made in Nepal at a silver factory the brand works with, and the Timeless Treasures line is made with a new producer in Jaipur, India. The brand says it has sourced 800 traceable gemstones from mines it has visited, and that it reuses unused or returned materials.
Distribution
The profile says the brand is sold in hundreds of stores across Europe, including shops at the Van Gogh Museum and the Rijksmuseum in Amsterdam, which points to a wholesale-led model.
Frequently asked questions
Where is A Beautiful Story from?
A Beautiful Story is a Dutch jewellery brand, with production in Nepal and India.
What does A Beautiful Story sell?
It sells silver and gemstone jewellery, such as the Lucky Bracelet, plus bags and interior accessories.