CLUSE
CLUSE is an Amsterdam-based brand of minimalist fashion watches and jewellery. It is known for Scandinavian-inspired designs at accessible prices aimed at young, fashion-conscious buyers.
| Headquarters | Amsterdam, Netherlands |
|---|---|
| Products | Fashion watches, jewellery |
| Price point | Around 100 pounds per watch |
| Style | Minimalist, Scandinavian-inspired |
| Website | cluse.com |
What is CLUSE?
CLUSE is a Dutch accessories brand headquartered in Amsterdam. It designs fashion watches in a minimalist, Scandinavian-inspired style, along with jewellery.
Products and positioning
CLUSE targets young, fashion-conscious consumers with watches priced around 100 pounds. Its collections include models such as the Boho Chic, often in rose gold tones and a range of strap colours, and the brand extends its look into jewellery.
Marketing
The brand built its growth on digital marketing, courting young bloggers and social media ambassadors to drive awareness and sales.
Distribution
CLUSE combines its own online shop with wholesale partners. In the United Kingdom its retail network has included:
- Selfridges and Fenwick
- Asos
- Wave and Bond Jewellers
- Independent fashion boutiques and jewellers
The brand has exhibited at trade fairs such as Top Drawer in London, and it is sold through retailers in markets including Ireland and Australia.
Why it matters
CLUSE is a representative of the social media driven fashion watch wave, showing how a European brand can scale an accessible accessories offer through influencers and multi-channel wholesale.
Frequently asked questions
Where is CLUSE from?
CLUSE is a Dutch brand headquartered in Amsterdam.
What does CLUSE sell?
CLUSE sells minimalist fashion watches and jewellery at accessible prices.