29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Adèle Dejak

Kenya

Adèle Dejak is a Kenya-based jewellery and accessories brand founded by Nigerian-born designer Adèle Dejak. It makes handcrafted statement pieces inspired by African tribes and textiles, largely from recycled materials.

Facts
FounderAdèle Dejak
BaseKenya
Jewellery since2005
MaterialsMostly recycled
Websiteadeledejak.com
Segment
Premium
Categories
JewelleryAccessories
Sales channels
Own storesWholesale

What is Adèle Dejak?

Adèle Dejak is a luxury jewellery and accessories label built in Kenya by its namesake designer. Born in Nigeria and educated in the United Kingdom, Adèle Dejak worked as a typography designer in Rome before moving to Kenya, where she began making jewellery in 2005. Around three years later she opened a shop in the country, trading through the company Adèle Dejak Limited.

Products and positioning

The brand creates handcrafted jewellery and accessories inspired by African tribes, textiles and cultural traditions. Its pieces are natural, recyclable and often bespoke, and the designer has stated that at least 99 per cent of the materials she uses are recycled. A collar necklace by the brand has been sold by the V&A shop in London in connection with its Africa fashion programme.

Distribution

Besides its Kenyan shop, the label has been stocked in Nairobi, Lagos, New York, Johannesburg and London. It is also available through African luxury platforms such as Industrie Africa.

Why it matters

Adèle Dejak is one of the most recognised names in contemporary African jewellery design, combining craft production with recycled materials and an explicitly African design language for an international audience.

Frequently asked questions

Who is Adèle Dejak?

Adèle Dejak is a Nigerian-born designer who founded her jewellery and accessories brand after moving to Kenya, where she began making jewellery in 2005.

What is Adèle Dejak jewellery made from?

The brand makes handcrafted pieces from natural and largely recycled materials, inspired by African tribes and textiles.

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