8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Breuning

Germany

Breuning is a German jewellery brand active since 1927, focused on jewellery, engagement rings and wedding bands made in Pforzheim. It sells through independent jewellers and its own online shop.

Facts
Active since1927
ProductionPforzheim, Germany
SegmentJewellery and watches
FocusWedding bands and engagement rings
DistributionIndependent jewellers and online shop
Websitebreuning.de
Segment
Premium
Categories
JewelleryAccessories
Sales channels
WholesaleE-commerce

What is Breuning?

Breuning is a German jewellery maker. Its website states it has existed since 1927 and describes an offer of jewellery, engagement rings and wedding bands from a single source.

Products and positioning

The brand organises its range into several lines, among them the Breuning and saint maurice wedding band collections, general jewellery, engagement and memorial rings, Le Petit Breuning, Luxury Breuning and a Manufaktur line. Its production machinery operates in Pforzheim, the German town long associated with the jewellery and watch industry.

Business model and distribution

Breuning points visitors to independent Breuning jewellers through a dealer locator, which indicates a largely wholesale-led model, and it also runs an online shop. The number of partner stores is not stated on the site.

Recognition

The company lists awards from 2022 to 2026 in its news section, including the German Design Award and an Inhorgenta Award. A 2022 news item refers to Linda Breuning and her late husband Marcus Breuning, which suggests family involvement, but ownership is not stated and is not asserted here.

Why it matters

Breuning is an example of a Pforzheim manufacturer that has kept a specialist focus on rings and wedding jewellery for close to a century, selling through the independent trade. Founder, headquarters address and current ownership could not be verified from the source consulted.

Frequently asked questions

Where is Breuning jewellery made?

According to the company website, Breuning operates its production machinery in Pforzheim, Germany.

What does Breuning sell?

Breuning sells jewellery, engagement rings and wedding bands, including the Breuning and saint maurice collections.

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