WALD Berlin
WALD Berlin is a German jewellery brand founded by Joyce Binneboese and Dana Roski. It makes handmade necklaces, bracelets, earrings and rings in Berlin from freshwater pearls, real shells, crystals and silver.
| Founders | Joyce Binneboese, Dana Roski |
|---|---|
| Base | Berlin, Germany |
| Production | Handmade in Berlin |
| Materials | Pearls, shells, crystals, silver |
| Website | wald-berlin.de |
What is WALD Berlin?
WALD Berlin is a jewellery label from Berlin, Germany, founded by best friends Joyce Binneboese and Dana Roski. Before launching the brand, the pair ran a multi-brand boutique in Berlin for eight years and then spent around two years travelling.
Products and positioning
The brand's look blends a coastal sensibility with city chic. Collections include necklaces, earrings, rings and bracelets made from:
- Freshwater pearls and real seashells
- Swarovski crystals
- Silver and gold-plated silver
- Brass and acetate
All pieces are handmade in Berlin, with mothers, grandmothers and family friends helping to produce them. The founders name their products after songs, which gives each piece a personal story.
Distribution
WALD Berlin has its own boutique in Berlin and sells online. Its jewellery has also been carried by international retailers, including the online store Luisaviaroma and the Australian boutique Marais.
Why it matters
WALD Berlin shows how a small, founder-led brand can build international reach from a handmade, local production model and a distinctive design signature.
Frequently asked questions
Who founded WALD Berlin?
WALD Berlin was founded by Joyce Binneboese and Dana Roski, who previously ran a multi-brand boutique in Berlin.
Where is WALD Berlin jewellery made?
All WALD Berlin pieces are handmade in Berlin.