14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

TomShot

Germany

TomShot is a Berlin jewellery brand that makes creative costume and fine jewellery, from pearl necklaces to rings and brooches. Its costume pieces are handmade in Berlin and it runs a store in Prenzlauer Berg.

Facts
OriginBerlin, Germany
FounderThomas Schwender
StoreSredzkistrasse 56, Berlin
ProductionBerlin and southern Germany
Websitetomshot.com
Segment
Mid-market
Categories
JewelleryAccessories
Sales channels
Own storesE-commerce

What is TomShot?

TomShot is a jewellery label from Berlin. It began when Thomas Schwender, then a student, made a first small collection from a handful of pearls. After its early collections proved successful, the brand opened its own stores. Its address is Sredzkistrasse 56 in Prenzlauer Berg.

Products and positioning

The range spans playful, elegant and rock inspired styles, including earrings, bracelets, necklaces, rings, charms and brooches. Themed lines include animal and symbol jewellery, colourful glass beads, pearls, rhinestone pieces and the minimalist Simply Metal designs.

  • Costume jewellery, gold or silver plated, rhodium plated and handmade in Berlin
  • Fine jewellery in sterling silver, optionally with vermeil gold plating, produced in southern Germany
  • Vegan pearl pieces
  • Accessories such as wooden bead key and phone chains and silk and cotton scarves

The brand emphasises fair production and the use of recycled metals and other sustainable materials.

Distribution

TomShot sells through its Berlin store and its own online shop.

Why it matters

TomShot is an example of a Berlin design brand that keeps much of its production local while selling directly to consumers in store and online.

Frequently asked questions

Where is TomShot from?

TomShot is a jewellery brand from Berlin, with a store in Prenzlauer Berg.

What does TomShot sell?

It sells costume and fine jewellery such as earrings, necklaces, rings, bracelets and brooches, plus small accessories.

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