29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Hey Happiness

Sparkle GmbH · Germany

Hey Happiness is a German jewellery brand that designs modern jewellery in Berlin. It makes necklaces, earrings, rings and bracelets in sterling silver, stainless steel and 14K gold.

Facts
Design baseBerlin, Germany
CompanySparkle GmbH
MaterialsSterling silver, stainless steel, 14K gold
InspirationNature, art, vintage
Websiteheyhappiness.com
Segment
Mid-market
Categories
JewelleryAccessories
Sales channels
E-commerceWholesale

What is Hey Happiness?

Hey Happiness is a jewellery brand whose pieces are designed in Berlin, Germany. The brand is operated by Sparkle GmbH and sells mainly online.

Products and positioning

Hey Happiness offers modern, everyday jewellery inspired by nature, art and vintage pieces. Its materials are 925 sterling silver and hypoallergenic stainless steel, complemented by a 14K gold line. The range includes:

  • Necklaces, including locket and engraved styles
  • Earrings, rings and bracelets
  • Anklets and body chains
  • Men's jewellery and personalised pieces

The brand also sells a Surprise Box of discounted jewellery, a format aimed at gifting and repeat purchases.

Distribution

Hey Happiness sells direct to consumers through its own online store, which offers a full catalogue by category, and is also stocked by international jewellery retailers and third-party web shops.

Why it matters

Hey Happiness is part of the wave of digital-first demi-fine jewellery labels that pair accessible precious metals with personalisation and online gifting formats.

Frequently asked questions

Where is Hey Happiness from?

Hey Happiness jewellery is designed in Berlin, Germany.

What materials does Hey Happiness use?

The brand uses 925 sterling silver and hypoallergenic stainless steel, plus a 14K gold line.

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