14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Juwelenkind

Germany

Juwelenkind is a German fashion jewellery brand founded in Wiesbaden in 2008. It makes handmade necklaces, bracelets, earrings and rings from natural stones, pearls and metals.

Facts
Founded2008
HeadquartersWiesbaden, Germany
ProductionHandmade in own atelier
MaterialsNatural stones, pearls, silver, stainless steel
Websitejuwelenkindschmuck.com
Segment
Mid-market
Categories
JewelleryAccessoriesBags
Sales channels
Own storesE-commerceWholesale

What is Juwelenkind?

Juwelenkind is a fashion and lifestyle jewellery label from Wiesbaden, Germany, founded in 2008. Its pieces are handmade in the brand's own atelier, from the selection of materials to the attachment of the clasp, under the motto "not for the masses, but for you".

Products and positioning

The collection covers necklaces, from boho and link chains to pearl necklaces and one-of-a-kind gemstone pieces, as well as bracelets including affirmation styles, earrings, rings and men's jewellery. Limited editions and custom orders made in the atelier complete the offer, alongside bags and accessories.

Materials include natural stones such as jasper, agate, hematite, moonstone and topaz, together with wood, glass, freshwater pearls, silver, gold-plated elements and stainless steel. The brand's design philosophy is that jewellery should accentuate rather than overload.

Distribution

  • An online shop shipping across Germany
  • A concept store at the Wiesbaden atelier, which also stocks selected fashion and home labels
  • A separate B2B shop for retail partners

Why it matters

Juwelenkind combines local handmade production with a mix of direct retail and B2B sales, a model common among independent German jewellery labels.

Frequently asked questions

Where is Juwelenkind from?

Juwelenkind was founded in Wiesbaden, Germany, where its atelier and concept store are located.

What does Juwelenkind sell?

It sells handmade necklaces, bracelets, earrings, rings and men's jewellery, mostly made with natural stones, pearls and metals.

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