Dodo
Kering (via Pomellato) · Italy
Dodo is an Italian jewellery brand launched in 1995 as the second brand of Pomellato. It sits within the Pomellato business that Kering acquired in 2013, which makes it part of one of the world's largest luxury groups.
| Founded | 1995 |
|---|---|
| Owner | Kering, via Pomellato (since 2013) |
| Headquarters | Milan, Italy (Pomellato group) |
| Origin | Italy |
| Segment | Jewellery |
| Website | dodo.it |
What is Dodo?
Dodo is an Italian jewellery label that began in 1995 as the second brand of Pomellato, the Milan fine jewellery house founded in 1967 by Pino Rabolini. It is positioned alongside its sister brand rather than as a separate group, and it shares its corporate history with Pomellato.
History
According to Wikipedia's entry on Pomellato, Dodo was launched in 1995 as Pomellato's second brand. By 2009 the Rabolini family's holding company, RA.MO, controlled both Pomellato and Dodo. In July 2013 Kering acquired Pomellato, and Dodo became part of the Kering family of jewellery businesses through that transaction. The available public sources do not name a separate founder for Dodo, so this profile does not attribute the brand to an individual designer.
Products and positioning
Dodo operates in the jewellery category and is generally positioned below the fine jewellery pricing of its parent house, which is why it has been described as a second brand. Public sources consulted for this profile do not give a detailed product breakdown, so specific collections are not listed here.
Business model and distribution
Pomellato, the parent house, runs more than thirty boutiques worldwide, including Milan, Paris, Madrid, New York City, Dubai and Seoul. The sources reviewed do not set out Dodo's own store network or its split between own retail, wholesale and online, so this profile makes no claim about it.
Why it matters
Dodo is one example of how a luxury group can use a second brand to widen a jewellery portfolio beyond a single house. For trade readers, the brand is relevant mainly as part of Kering's jewellery business and as a case of an Italian family firm that moved into group ownership in the 2010s. Further detail about its current management and performance is not covered by the sources used here.
Frequently asked questions
Who owns Dodo?
Dodo belongs to the Pomellato business, which Kering acquired in July 2013. Before that, the Rabolini family's holding company RA.MO controlled Pomellato and Dodo.
Where is Dodo from?
Dodo is an Italian jewellery brand. It was launched in 1995 as the second brand of Pomellato, which is based in Milan.