LOROETU
LOROETU is a Milanese fashion jewellery brand founded in 2010 by two sisters. It designs bracelets, necklaces, earrings and rings inspired by life and nature, sold from a flagship store in Milan and online.
| Founded | 2010 |
|---|---|
| Founders | Two sisters |
| Headquarters | Milan, Italy |
| Flagship | Viale Piave, Milan |
| Price range | About EUR 25 to 260 |
| Website | loroetu.com |
What is LOROETU?
LOROETU is a Milanese jewellery brand founded in 2010 through the collaboration of two sisters. It describes its style as fresh and linear, with a touch that is typically Milanese, and uses the tagline Gioielli Ribelli, or rebel jewellery.
Products and positioning
The brand makes fashion jewellery inspired by life and nature. Its collections carry evocative names such as Chic Routine, Freedom, Gratitude, Cool Breeze, Fruit Essence and Love Superstar. The range includes:
- Bracelets, including silk and satin styles
- Necklaces and velvet chokers
- Gold-plated earrings
- Enamel rings
- Pieces set with zirconia
A large part of the offer is presented as infinitely customisable, and prices sit in the accessible range from about EUR 25 to EUR 260.
Distribution
LOROETU sells from its flagship store on Viale Piave in Milan and through its own online shop.
Why it matters
LOROETU represents the independent Italian fashion jewellery segment, where small founder-led brands combine a city identity, personalisation and accessible prices to compete with larger accessory labels.
Frequently asked questions
Where is LOROETU from?
LOROETU is a jewellery brand from Milan, Italy, with a flagship store on Viale Piave.
What does LOROETU sell?
LOROETU sells fashion jewellery including bracelets, necklaces, earrings and rings, much of it customisable.