Boccadamo
Boccadamo is an Italian jewellery and watch company whose history began in the early 1980s, with a manufacturing site in Frosinone. It is best known for silver jewellery and a family of sub-brands ranging from fashion jewellery to watches.
| Origins | Early 1980s |
|---|---|
| Manufacturing | Frosinone, Italy (since 1998) |
| Main material | Silver |
| Watch line | Boccadamo Time (2016) |
| Website | boccadamo.com |
What is Boccadamo?
Boccadamo is an Italian jewellery brand focused primarily on silver. Its story began in the early 1980s with jewellery featuring semi-precious stones, and a turning point came in 1998 with the opening of its manufacturing district in Frosinone.
Products and positioning
The Boccadamo Jewels line, launched in 2006, is tied to Made in Italy craftsmanship. In 2016 Tonino Boccadamo presented Boccadamo Time, a watch collection for men and women. The company now runs a family of brands:
- Bottega Boccadamo and Linea Mediterranea
- Mya Boccadamo and Boccadamo Man
- TooBe Boccadamo, TooBe Time and Boccadamo Petit
The range includes bracelets, necklaces, charms, anklets, earrings, rings, cufflinks, watches, smartwatches and straps, with design work carried out in collaboration with Swarovski. Italian television personalities and Olympic swimmer Massimiliano Rosolino have acted as brand ambassadors.
Distribution
Boccadamo sells through a network of jewellery retailers, with a reseller programme and store locator, and through its own online shop with country sites for Italy, the United Kingdom, the United States and Spain.
Why it matters
Boccadamo is a representative of Italy's accessible silver jewellery segment, where brands combine local manufacturing with sub-brands and celebrity ambassadors to reach a broad audience.
Frequently asked questions
Where is Boccadamo from?
Boccadamo is an Italian jewellery company with its manufacturing district in Frosinone, in the Lazio region.
What does Boccadamo sell?
Boccadamo sells mainly silver jewellery such as bracelets, necklaces, charms and earrings, as well as watches under Boccadamo Time.