Breil
Binda Group · Italy
Breil is an Italian watch and jewellery brand founded in Milan in 1939 by Innocente Binda. It belongs to Binda Group and also makes eyewear, fragrances and leather accessories.
| Founded | 1939, Milan |
|---|---|
| Founder | Innocente Binda |
| Group | Binda Group |
| Products | Watches, jewellery, eyewear, fragrances, leather accessories |
What is Breil?
Breil is a Milan based brand of wristwatches and jewellery, owned by Binda Group. Its name comes from a Swiss municipality. The company was founded in 1939 by Innocente Binda.
History
The company initially made alarm clocks, and the first Breil wristwatch followed in 1942. In 1956 Binda dropped watches from the Eiffel Tower to demonstrate their durability. Campaigns in the early 1990s marketed men's style watches to women.
Products and positioning
- Watch lines including Beaubourg (1979), Breil Tribe (1996), Breil Milano (2001), Breil Manta (2010), Infinity (2012) and Gent (2014)
- Jewellery: steel jewellery from 2001 and the Bloom collection in 2009
- Other categories: fragrances from 2006 and eyeglass frames from 2007
The diversification from watches into jewellery, fragrance and eyewear is typical of Italian fashion watch brands that extend into lifestyle accessories.
For trade readers, Breil is a long established example of an Italian fashion watch label that widened into jewellery, fragrance and eyewear over several decades. Its production history is documented on Wikipedia.
Frequently asked questions
Where is Breil from?
Breil is from Milan, Italy, where it was founded in 1939.
Who founded Breil?
Breil was founded by Innocente Binda in 1939.