29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Brosway

Bros Manifatture · Italy

Brosway is an Italian fashion jewellery brand from the Marche region, operating since 2002 under Bros Manifatture, the family company founded by Lanfranco Beleggia. It makes women's and men's jewellery, watches and accessories.

Facts
Brand active since2002
CompanyBros Manifatture
FounderLanfranco Beleggia
OriginMarche, Italy
Websitebrosway.com
Segment
Mid-market
Categories
JewelleryWatchesAccessories
Sales channels
E-commerceWholesaleOwn stores

What is Brosway?

Brosway is an Italian fashion jewellery brand that originated in the Marche region. It belongs to Bros Manifatture, the company founded by Lanfranco Beleggia, which began by making leather watch straps before moving into jewellery.

History

The Brosway brand has been active since 2002. Lanfranco Beleggia's children later joined the business, and the name Bros is a nod to the family character of the company.

Products and positioning

Brosway designs jewellery for women and men, together with watches and accessories. The range includes:

  • Necklaces, bracelets, earrings, rings and charms
  • Pieces in sterling silver 925 and steel
  • Gold coloured, silver coloured and black finishes
  • Leather bracelets and natural stone designs

Collections are organised by theme, with lines such as Chakra, Bloom and Ink.

Distribution

The brand sells online through regional storefronts, including a dedicated site for the United States, and through physical points of sale listed on its store finder across the Americas and Europe.

Why it matters

Brosway reflects the shift of Italian accessory manufacturers from component production, in this case watch straps, towards branded jewellery sold internationally through both retail partners and direct online channels.

Frequently asked questions

Where is Brosway from?

Brosway is an Italian jewellery brand that originated in the Marche region of Italy.

What does Brosway sell?

Brosway sells fashion jewellery for women and men in steel and sterling silver, as well as watches and accessories.

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