Radà
Radà is an Italian accessories brand based in Forlì that is best known for fashion jewellery. Its range covers rings, bracelets, necklaces, earrings, brooches and accessories for women.
| Based in | Forlì, Italy |
|---|---|
| Company | B.S.R. snc |
| Main category | Fashion jewellery |
| Positioning | Bridge segment |
| Website | rada.it |
What is Radà?
Radà is an Italian women's accessories brand based in Forlì, in the Emilia Romagna region. It is run by the company B.S.R. snc and is positioned in the bridge segment, between mass market and luxury jewellery.
Products and positioning
The core of the brand is fashion jewellery: rings, bracelets, necklaces, earrings and brooches, alongside hair accessories and other accessories. Radà has also been associated with bags. The brand describes its jewellery as having a personality that is both classic and contemporary, and both indie and pop, with a light and expressive style and an understated sense of luxury aimed at women.
- Rings, bracelets and necklaces
- Earrings and brooches
- Hair accessories and other accessories
Distribution
Radà sells directly through its own online shop, which features a shop the look function and seasonal edits. It also runs a partner programme for retailers and distributors who want to stock the brand. The company highlights a history of around 40 years, presenting its identity as consistent over that time.
Why it matters
Radà represents the long established Italian costume jewellery sector, in which family run companies combine trend led design with direct and partner distribution.
Frequently asked questions
Where is Radà from?
Radà is an Italian brand based in Forlì, Italy.
What does Radà sell?
Radà sells fashion jewellery such as rings, bracelets, necklaces, earrings and brooches, plus accessories.