29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Sharra Pagano

Italy

Sharra Pagano is a historic Italian jewellery brand that has been making statement pieces since the early 1960s. It is known for sinuous forms, rich colours and textures, sold through jewellers and department stores in Italy and abroad.

Facts
Active sinceEarly 1960s
OriginItaly
StyleStatement fashion jewellery
DistributionJewellers and department stores
Websitesharrapagano.com
Segment
Premium
Categories
JewelleryAccessories
Sales channels
WholesaleDepartment stores

What is Sharra Pagano?

Sharra Pagano is one of the historic names in Italian fashion jewellery, loved by women since the early 1960s. The brand creates statement necklaces, bracelets and earrings, and vintage pieces signed Sharra Pagano are sought after by collectors.

Products and positioning

Sharra Pagano's designs are characterised by sinuous forms, colours, textures and refined details. The brand continues to research new materials while keeping its theatrical, bold aesthetic. Recent collections include:

  • Twister, built on knots, twists and metal curves
  • Onde, with magnetic compositions and an icy, refined sophistication

Its pieces have been styled in fashion editorials, reflecting the brand's position at the meeting point of jewellery and fashion accessories.

Distribution

Sharra Pagano uses selective distribution through jewellers and leading department stores in Italy and abroad.

Why it matters

With more than half a century of history, Sharra Pagano shows how an Italian costume jewellery house can stay relevant by renewing its design language while drawing on a recognisable archive.

Frequently asked questions

Where is Sharra Pagano from?

Sharra Pagano is an Italian jewellery brand that has been active since the early 1960s.

What is Sharra Pagano known for?

Sharra Pagano is known for bold statement jewellery with sinuous forms, rich colours and textures.

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