Tous
Tous family (private) · Spain
Tous is a Spanish jewellery and accessories company founded in 1920 in Manresa, Catalonia, as a watch repair workshop. It returned to full family ownership in December 2024 when the Tous family bought back the 25 percent stake held by Partners Group. Susana Sánchez became chief executive in September 2025.
| Founded | 1920, as a watch repair workshop |
|---|---|
| Founders | Salvador Tous Blavi and Teresa Ponsa Mas |
| Owner | Tous family, since December 2024 buy back |
| Headquarters | Manresa, Catalonia, Spain |
| Chief executive | Susana Sánchez, since September 2025 |
| Chairwoman | Alba Tous |
| Website | tous.com |
What is Tous?
Tous is a Spanish jewellery brand headquartered in Manresa, Catalonia. According to Wikipedia it was founded in 1920 by Salvador Tous Blavi and Teresa Ponsa Mas as a small watch repair workshop.
History
In 1965 Salvador Tous's son Salvador and his wife Rosa Oriol began designing a new jewellery style. National expansion followed in the 1980s, and international growth began in the 1990s with a store in Japan. The brand marked its centenary in 2021 with a rebrand.
Ownership and leadership
Wikipedia reports that the Tous family bought back the 25 percent stake held by Partners Group in December 2024, returning the company to full family ownership. Susana Sánchez was appointed chief executive in September 2025, succeeding Carlos Soler-Duffo, and reports to chairwoman Alba Tous.
Products and positioning
Jewellery is the core business, supplemented by bags, watches, perfumes, eyeglasses, textiles and small leather goods. Its factory in Sabadell produces more than one million jewellery pieces a year.
Business model and distribution
As of 2024 the brand had more than 600 stores in over 40 countries. After Spain, its main markets are Mexico, the United States and Poland. Wikipedia does not break the network down by own stores, franchise and wholesale, so no split is given.
Why it matters
Tous is one of the best known Spanish jewellery brands and a rare family owned international group in its segment. Its buy back of an investor stake in 2024 and change of chief executive in 2025 make it a company to watch for ownership and strategy changes.
Frequently asked questions
Who owns Tous?
Tous is owned by the Tous family. According to Wikipedia, the family bought back the 25 percent stake held by Partners Group in December 2024.
Where is Tous from?
Tous is from Spain. It was founded in 1920 in Manresa, Catalonia, and is still headquartered there.