Aristocrazy
Suárez · Spain
Aristocrazy is a Spanish jewellery brand launched in Madrid in 2010 by the third generation of the Suárez jewellery family. It sells contemporary jewellery and watches through its own stores, franchises and department stores in Spain and abroad.
| Launched | 2010 |
|---|---|
| Family group | Suárez, founded 1943 |
| Headquarters | Madrid |
| Products | Jewellery and watches |
| Markets | Spain, Portugal, Mexico, Chile, Guatemala |
| Website | aristocrazy.com |
What is Aristocrazy?
Aristocrazy is a jewellery brand belonging to the Spanish Suárez family, which founded its jewellery business in 1943. It was created as a second line with its own name and identity, aimed at a more contemporary and accessible market than the parent house.
History
The brand was launched in 2010 at the initiative of the family's third generation, Emiliano, Gabriel and Juan Suárez. It initially shared offices with Suárez on Madrid's Calle Serrano before moving into its own headquarters, also on Serrano.
Products and positioning
Aristocrazy designs jewellery and watches. Its jewellery is manufactured in Europe, while its watches are produced in Asia.
Distribution
The brand has grown through several channels:
- Own stores, including a flagship in Barcelona
- Corners in El Corte Inglés
- Franchised stores in Spanish cities such as San Sebastián and Seville
- Department store partners abroad, including El Palacio de Hierro in Mexico and Falabella in Chile
It has also opened in Portugal and Guatemala and has expanded into France.
Why it matters
Aristocrazy shows how a traditional family jeweller can create a separate contemporary brand to reach new customers and expand internationally through partnerships.
Frequently asked questions
Who owns Aristocrazy?
Aristocrazy belongs to the Spanish Suárez jewellery family and was launched by its third generation in 2010.
Where is Aristocrazy from?
Aristocrazy is a Spanish brand headquartered in Madrid.