Time Force
Time Force is a watch brand founded in 1991 and headquartered in Madrid, Spain. It makes fashion and sport style watches for men and women, sold through authorised retailers in Europe and Latin America.
| Founded | 1991 |
|---|---|
| Headquarters | Madrid, Spain |
| Managing director | Marcello Trusendi |
| Main markets | Spain and Latin America |
| Website | timeforcewatch.com |
What is Time Force?
Time Force is a watch brand that emerged in the early 1990s and is headquartered in Madrid. It is a private company led by managing director Marcello Trusendi and chief executive Pierre Trusendi.
History
The brand dates from 1991. It was later relaunched under the Trusendi family, and in 2023 it officially opened offices in Madrid as part of a plan to expand within the European Union, with new collections due to reach more than 200 points of sale in Spain.
Products and positioning
Time Force makes quartz and automatic watches for men and women in seasonal collections, typically with stainless steel cases and chronograph functions. Recent lines include:
- Cosmos Infinite, a men's chronograph
- Spectrum Macchina, a limited edition automatic
- Time Master Ultra Slim, the brand's first extra slim model
- Amorosa, a women's collection
Distribution
The brand sells mainly in Europe and Latin America through authorised retailers, jewellers, department stores and distributors, with points of sale in Mexico, Colombia and Argentina.
Why it matters
Time Force combines a Madrid base with distribution across Latin America, giving the brand two distinct core regions for its fashion watch business.
Frequently asked questions
Where is Time Force from?
Time Force is a watch brand headquartered in Madrid, Spain, founded in 1991.
What does Time Force sell?
Time Force sells fashion and sport style watches for men and women, including chronographs and automatic models.