8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Kering: all brands

The 6 brands of Kering in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Alexander McQueen: Alexander McQueen is the London fashion house founded by designer Lee Alexander McQueen in 1992 and controlled by Kering since 2000. Known for sharp tailoring and theatrical shows, it is designed by Seán McGirr and led by chief executive Gianfranco D'Attis since June 2026.

Balenciaga: Balenciaga is the couture house founded by Spanish designer Cristóbal Balenciaga, established in Paris in 1937 and owned by Kering since 2001. After a decade of streetwear-led growth under Demna, it has been designed by Pierpaolo Piccioli since July 2025.

Bottega Veneta: Bottega Veneta is the Italian leather goods house founded in Vicenza in 1966 and known for its intrecciato woven leather. Part of Kering since 2001, it is designed by Louise Trotter since 2025 and led by chief executive Romain Spitzer from September 2026.

Brioni: Brioni is a Roman tailoring house founded in 1945 by tailor Nazareno Fonticoli and entrepreneur Gaetano Savini, owned by Kering since 2011. It is known for handmade suits and made-to-measure tailoring produced in Penne, Abruzzo.

Gucci: Gucci is the Florentine leather goods house founded by Guccio Gucci in 1921 and the largest brand of the French luxury group Kering. After a sharp sales decline, it is being rebuilt under creative director Demna, appointed in 2025, and chief executive Francesca Bellettini.

Saint Laurent: Saint Laurent is the Paris house founded by Yves Saint Laurent and Pierre Bergé, owned by Kering since 1999. Known for Le Smoking and its YSL monogram, it is Kering's second-largest brand and has been designed by Anthony Vaccarello since 2016.

All brands