Zeal Optics
Kering Eyewear · United States
Zeal Optics is an American outdoor eyewear brand founded in 1997 in the western United States and now part of Kering Eyewear. It makes sunglasses and goggles using plant-based and recycled materials.
| Founded | 1997 |
|---|---|
| Origin | Western United States |
| Owner | Kering Eyewear |
| Products | Sunglasses, goggles, prescription eyewear |
| Website | zealoptics.com |
What is Zeal Optics?
Zeal Optics is an eyewear brand for people who pursue outdoor adventure. Founded in 1997 in the western United States, it is now part of Kering Eyewear, which acquired it, and has a close relationship with Maui Jim. The brand is guided by the principles Use Less, Give Back, Explore More.
Products and positioning
Zeal produces sunglasses and snow goggles, including polarised lenses and the Automatic+ goggle lens, which combines polarisation with photochromic technology. It also offers prescription eyewear.
- Ellume polarised lenses and Z-Resin frames made with a castor-bean-based polymer
- See Grass frames made from recycled plastic and grass fibres
- Metals collection using Hexetate eco-acetate and recyclable stainless steel
- Goggles and prescription eyewear
Distribution
The brand is sold through outdoor and sports retailers, with core European retailers in markets including the UK, Germany, France, Spain and the Nordic countries, plus its own online store.
Why it matters
Zeal Optics is a reference point for material innovation in eyewear, showing how bio-based and recycled inputs can be applied to performance sunglasses and goggles within a major eyewear group.
Frequently asked questions
Who owns Zeal Optics?
Zeal Optics is part of Kering Eyewear, which acquired the brand.
Where is Zeal Optics from?
Zeal Optics was founded in 1997 in the western United States.