Classics 77
Classics 77 is a jewellery brand drawing on surf and skate culture. Its range includes pendant necklaces, bracelets and ring packs in gold and silver tones.
| Category | Fashion jewellery |
|---|---|
| Inspiration | Surf and skate culture |
| Typical products | Pendant necklaces, bracelets, ring packs |
| Finishes | Gold and silver tone |
What is Classics 77?
Classics 77 is an accessories brand that makes jewellery. It draws on surf and skate culture and on the dream of an endless summer, and it presents its pieces as keepsakes of summer days.
Products and positioning
The collection includes necklaces and bracelets, among them sun pendant necklaces, beaded necklaces, snake chain pendants and ring packs. Pieces are offered in gold or silver finishes. The featured sun pendant has a fine chain, a fixed length and a lobster clasp, and is made mainly of zinc alloy plated in gold or silver.
Distribution
The brand is sold through the online fashion retailer ASOS, where a range of its necklaces, bracelets and ring packs is listed.
Several pieces are sold as multipacks, such as ring packs and two-piece bracelet sets. The brand is also listed on the second-hand platform Vinted, where its items appear under the Classics 77 name.
Why it matters
Classics 77 is an example of a fashion jewellery label built around lifestyle and subculture references and reaching customers mainly through online marketplaces and retailers.
Frequently asked questions
What does Classics 77 sell?
Classics 77 sells jewellery such as pendant necklaces, bracelets and ring packs in gold and silver finishes.
What is Classics 77 inspired by?
The brand draws on surf and skate culture and the idea of an endless summer.