Arms of Eve
Arms of Eve is a Sydney jewellery and accessories brand founded by Aaron and Kerryn Langer, operating since 2017. It makes waterproof, tarnish-free jewellery in recycled stainless steel with 14k gold plating.
| Founders | Aaron and Kerryn Langer |
|---|---|
| Base | Sydney |
| Trading since | 2017 |
| Material | Recycled stainless steel, 14k gold plating |
| First store | Bondi Beach, 2021 |
| Website | armsofeve.com |
What is Arms of Eve?
Arms of Eve is an Australian jewellery brand from Sydney, run by co-founders Aaron and Kerryn Langer. The business grew out of the Bondi and Paddington markets, where Kerryn first sold scarves and ponchos before adding accessories, hats and jewellery. The couple had lived in Los Angeles before returning to Australia.
Products and positioning
The core product is jewellery handcrafted from recycled stainless steel with 14k gold plating, described by the brand as waterproof, tarnish-free and skin-friendly. Designs include crushed gold and stone pieces, beaded and pearl bracelets and gold cuffs. The range extends to accessories, clothing and resort wear.
Distribution
Arms of Eve opened its first physical store in Bondi Beach in 2021 and has since built a network of boutiques across Australia, including Queensland stores in Noosa and Pacific Fair, alongside its online store. The brand also has a presence in the United States through national retailers and has planned a dedicated US launch.
Why it matters
Arms of Eve is an example of a market-stall business that scaled into a national retail chain by focusing on durable, accessibly priced everyday jewellery.
Frequently asked questions
Who founded Arms of Eve?
Arms of Eve was founded by Sydney couple Aaron and Kerryn Langer, who started out at the Bondi and Paddington markets.
Is Arms of Eve jewellery waterproof?
The brand describes its recycled stainless steel pieces with 14k gold plating as waterproof and tarnish-free.