Lucy Folk
Lucy Folk is a Melbourne label founded in 2007 by gold and silversmith Lucy Folk. It began with jewellery, still made in-house in Melbourne, and has expanded into resort wear, accessories and eyewear.
| Founded | 2007 |
|---|---|
| Founder | Lucy Folk |
| Headquarters | Windsor, Melbourne |
| Production | Jewellery made in-house in Melbourne |
| Website | lucyfolk.com |
What is Lucy Folk?
Lucy Folk is an Australian brand headquartered in Windsor, Melbourne. Its founder, Lucy Folk, studied gold and silversmithing at RMIT in Melbourne and launched a small jewellery line in 2007, at the age of 25.
Products and positioning
Jewellery remains the core of the business and is made in-house in Melbourne. Over time the label has broadened into a lifestyle offer:
- Jewellery crafted in the Melbourne studio
- Resort wear, produced in Morocco
- Accessories
- Eyewear
This mix places Lucy Folk between jewellery design and holiday-oriented fashion, with collections built around a relaxed, resort sensibility.
Distribution
As of 2018 the brand operated three stores in Australia, including its Playa store in Bondi, Sydney, and had 44 stockists worldwide alongside its own online store.
Why it matters
Lucy Folk illustrates how an independent jeweller can extend a craft-based identity into apparel and accessories while keeping its original category in-house, combining own retail, e-commerce and international wholesale.
Frequently asked questions
Who is Lucy Folk?
Lucy Folk is a Melbourne designer trained in gold and silversmithing at RMIT, who founded her namesake label in 2007.
What does Lucy Folk sell?
Lucy Folk sells jewellery made in Melbourne, as well as resort wear, accessories and eyewear.