29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Sarah & Sebastian

Australia

Sarah & Sebastian is an Australian fine jewellery brand founded in Sydney in 2012 by Sarah Gittoes and Robert Sebastian Grynkofki. It designs gold, silver, diamond, pearl and gemstone jewellery made by Australian jewellers.

Facts
Founded2012
Co foundersSarah Gittoes, Robert Sebastian Grynkofki
StudioSydney
StoresAustralia, architect designed
Websitesarahandsebastian.com
Segment
Premium
Categories
Jewellery
Sales channels
Own storesE-commerceWholesale

What is Sarah & Sebastian?

Sarah & Sebastian is a jewellery brand from Sydney, Australia. Co founders Sarah Gittoes and Robert Sebastian Grynkofki launched it in 2012, starting with a first collection in base metals to keep costs down and making everything by hand.

Products and positioning

The brand has since moved into fine jewellery:

  • Gold and silver jewellery
  • Diamonds, inspected by the founders in the studio
  • Coloured gemstones and pearls

Design is led from the Sydney studio, and the brand emphasises Australian craftsmanship and control of the production process from end to end. The founders have adopted CAD and other technologies alongside hand making, and collaborate with designers including Dion Lee.

Distribution

Sarah & Sebastian runs its own stores across Australia, each designed by a different architect, with locations in New South Wales, Victoria, Queensland and Western Australia. It also sells online and through selected stockists.

Why it matters

Sarah & Sebastian represents the Australian demi fine and fine jewellery sector, growing from a direct to consumer start into a design led retail brand. Its partnership with the Australian Marine Conservation Society reflects a focus on sustainable practice.

Frequently asked questions

Who founded Sarah & Sebastian?

Sarah & Sebastian was founded in Sydney in 2012 by Sarah Gittoes and Robert Sebastian Grynkofki.

What does Sarah & Sebastian sell?

Sarah & Sebastian sells fine jewellery in gold and silver with diamonds, coloured gemstones and pearls.

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