9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

All Blues

Sweden

All Blues is a Swedish jewellery brand founded in 2010 by childhood friends Jacob Skragge and Fredrik Nathorst. It makes bracelets, rings, necklaces and earrings in recycled sterling silver and gold vermeil.

Facts
OriginSweden
Founded2010
FoundersJacob Skragge and Fredrik Nathorst
MaterialsRecycled sterling silver and gold vermeil
Segment
Premium
Categories
Jewellery
Sales channels
E-commerce

What is All Blues?

All Blues is a jewellery brand from Sweden. A Highxtar profile names its founders as Jacob Skragge and Fredrik Nathorst, who have been friends since childhood, and dates the brand to 2010.

Products and positioning

The range includes bracelets, rings, necklaces and earrings. Chains in various formats and sizes are highlighted, along with chunky, rough-textured rings and earrings called Mother. The brand blends classic Scandinavian style with conceptual design and focuses on minimalism, sustainability and timelessness.

Production

The profile says All Blues uses 3D technology in its design process and works with recycled sterling silver and gold vermeil. Pieces are finished by hand in a workshop on the outskirts of Stockholm.

Distribution

The brand is described as luxury jewellery that pairs rough textures with refined finishing, and the founders as friends since childhood. Sales are made through the brand's online store.

Frequently asked questions

Where is All Blues from?

All Blues is a Swedish jewellery brand, with its hand-finishing workshop on the outskirts of Stockholm.

Who founded All Blues?

All Blues was founded in 2010 by Jacob Skragge and Fredrik Nathorst, who have been friends since childhood.

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