SNÖ of Sweden
SNÖ of Sweden is a Swedish fashion jewellery brand with roots in Östersund and a creative studio in Stockholm. It designs necklaces, rings, bracelets and earrings across four themed collections a year.
| Origin | Östersund, Sweden |
|---|---|
| Creative studio | Stockholm |
| Collections | Four main launches a year |
| Production | Own factory in China |
| Website | snoofsweden.com |
What is SNÖ of Sweden?
SNÖ of Sweden is a Swedish fashion jewellery brand that has been shaping the Swedish jewellery market for more than 20 years. It started out in Östersund, where it also runs an outlet, and today has a creative studio in Stockholm.
Products and positioning
The brand designs necklaces, rings, bracelets and earrings, with fashion jewellery at the core of the offer. Its style has moved towards a cleaner, finer look while keeping a playful touch. Key features of the way it works:
- Four main collections a year, each built around a theme
- Around 200 pieces per launch
- Many pieces that can be worn two ways thanks to detachable parts
- Designs aimed at women of all ages
Production
Production takes place in the brand's own factory in China, with Swedish management on site. The company says it controls quality across its supply chain, including sustainability and working conditions.
Distribution
SNÖ of Sweden sells through its own web shop and runs an outlet in Östersund, and its products are also listed by Danish price comparison sites.
Why it matters
SNÖ of Sweden is an example of a regional Nordic jewellery company that has kept design in Sweden while owning its manufacturing, giving it control over quality and speed of collections.
Frequently asked questions
Where is SNÖ of Sweden from?
SNÖ of Sweden comes from Östersund in Sweden and has a creative studio in Stockholm.
What does SNÖ of Sweden sell?
It sells fashion jewellery: necklaces, rings, bracelets and earrings, released in four themed collections a year.