8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Efva Attling

Sweden

Efva Attling is a Swedish jewellery brand named after its founder, who started her own line in the mid 1990s. Wikipedia lists stores in Sweden, Norway, Finland and New York. The brand is known for the Homo Sapiens pendant.

Facts
FounderEfva Attling
Line startedMid 1990s, per Wikipedia
Country of originSweden
StoresSweden, Norway, Finland and New York (per Wikipedia)
SegmentJewellery and watches
Segment
Premium
Categories
JewelleryAccessories
Sales channels
Own storesWholesaleE-commerce

What is Efva Attling?

Efva Attling is a Swedish jewellery designer and the brand that bears her name. According to Wikipedia, she started her own jewellery line in the mid 1990s. An exact founding year, headquarters and ownership structure are not stated in the source consulted and are not given here.

Products and positioning

The brand is known for jewellery including the Homo Sapiens pendant, named by Wikipedia as a notable piece. Efva Attling has also designed for Levi's and H&M, showing that her work has reached both fashion and mass market audiences through collaborations.

Business model and distribution

Wikipedia states that the brand has stores in Sweden, Norway, Finland and New York. This points to a model built around own retail in the Nordic region plus a presence in the United States. Wholesale and online sales are not documented in the source consulted.

Why it matters

Efva Attling is a recognisable Scandinavian jewellery name that combines a designer led brand with high profile collaborations. Its Nordic store network and New York presence illustrate how independent jewellery labels expand from a home market into selected international cities.

Limits of the available sources

Only one source could be fetched for this profile. Facts such as current leadership, revenue and the full store count are therefore not stated.

Frequently asked questions

Who is Efva Attling?

Efva Attling is a Swedish jewellery designer who started her own line in the mid 1990s. The brand carries her name and is known for the Homo Sapiens pendant.

Where is Efva Attling from?

Efva Attling is a Swedish brand. Wikipedia lists stores in Sweden, Norway, Finland and New York.

All brands