Lily and Rose
Lily and Rose is an independent Swedish fashion jewellery brand founded in Gothenburg in 2012. It makes handcrafted earrings, necklaces, bracelets and rings in brass set with Swarovski crystals.
| Founded | 2012 |
|---|---|
| Headquarters | Gothenburg, Sweden |
| Materials | Brass with Swarovski crystals |
| UK base | London office and studio |
| Website | uk.lilyandrose.com |
What is Lily and Rose?
Lily and Rose is an independent jewellery brand founded in 2012 and launched in Gothenburg, Sweden, where its head office remains. It has become one of the best-selling fashion jewellery brands in Sweden.
History
Around a decade after its launch, the brand opened an office and studio in London to serve customers in the United Kingdom more closely, alongside a dedicated UK online shop.
Products and positioning
Lily and Rose designs jewellery with character, aimed at what it calls "remarkable people". All pieces are handcrafted in brass and set with Swarovski crystals. The range covers:
- Earrings
- Necklaces
- Bracelets
- Rings
Distribution
The brand sells through its own online shops and through retailers such as the Swedish department store Åhléns.
Why it matters
Lily and Rose is an example of a Scandinavian fashion jewellery brand that built a strong home market before expanding into the United Kingdom.
Frequently asked questions
Where is Lily and Rose from?
Lily and Rose is a Swedish jewellery brand founded in Gothenburg in 2012, where its head office is still based.
What is Lily and Rose jewellery made of?
Lily and Rose pieces are handcrafted in brass and set with Swarovski crystals.