9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

CHPO Brand

Sweden

CHPO Brand is a Swedish eyewear and watch brand founded in 2013 and inspired by skateboarding, music and art. It describes its products as made for everywhere, at accessible prices.

Facts
Founded2013
OriginSweden
ProductsEyewear and watches
Websitechpobrand.com
Websitechpobrand.com
Segment
Mid-market
Categories
EyewearWatchesAccessories
Sales channels
WholesaleE-commerce

What is CHPO Brand?

CHPO Brand is a watch and eyewear brand founded in Sweden in 2013. Its profile at the Pitti Immagine Uomo trade fair says the brand draws on skateboarding, music and art, and its website is chpobrand.com.

Products and positioning

The brand calls itself Made for Everywhere and says it offers style, quality and social values at accessible prices. Its products are glasses and watches, and it states that most of them are made from recycled materials.

Social commitments

The brand says it opposes racism, homophobia and hatred toward women. Each season it runs collaborations with non-profit or charity organisations and states that 100 per cent of the profits from those products go to their causes. The fair profile lists sustainability-related tags, but it does not confirm which certifications the brand holds.

Distribution

CHPO Brand is listed as an exhibitor at Pitti Immagine Uomo 109, which points to a wholesale focus. Its sunglasses also appear at retailers such as Galaxus and the National Trust shop.

Frequently asked questions

Where is CHPO Brand from?

CHPO Brand is a Swedish brand, founded in 2013 and inspired by skateboarding, music and art.

What does CHPO Brand sell?

CHPO Brand sells glasses and watches, and says most of its products are made from recycled materials.

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