CHIMI
Sweden
CHIMI is a Stockholm-based eyewear brand founded in 2016 by Charlie Lindström and Daniel Djurdjevic. It makes sunglasses, optical frames and ski goggles with experimental designs.
| Founded | 2016 |
|---|---|
| Founders | Charlie Lindström and Daniel Djurdjevic |
| Base | Stockholm, Sweden |
| Range | Sunglasses, optical frames, ski goggles |
What is CHIMI?
CHIMI is a Swedish eyewear brand based in Stockholm. According to the brand's description on a retailer's page, it was founded in 2016 by Charlie Lindström and his friend Daniel Djurdjevic.
History
The brand says the idea started when Lindström broke a pair of glasses. His style had changed over the six years he had worn them, but he wanted a replacement that looked the same. CHIMI describes itself in terms of freedom, empowerment and ease, and says it has a growing global audience.
Products and positioning
The range includes sunglasses, optical frames and ski goggles, and the designs are described as experimental. Frames are made from Italian acetate, stainless steel and titanium, and lenses offer full UVA and UVB protection as standard. The retailer END. currently lists mostly sunglasses in rectangle, round, square and cat-eye shapes, plus optical glasses.
Distribution
CHIMI is sold by the fashion retailer END. across several country sites, which shows a wholesale route alongside its own channels.
Frequently asked questions
Who founded CHIMI?
CHIMI was founded in 2016 by Charlie Lindström and his friend Daniel Djurdjevic.
Where is CHIMI from?
CHIMI is an eyewear brand based in Stockholm, Sweden.