Byredo
Puig · Sweden
Byredo is a Swedish luxury house founded in Stockholm in 2006 by Ben Gorham. It began with fragrances and has expanded into leather goods, accessories and fine jewellery.
| Founded | 2006, Stockholm |
|---|---|
| Founder | Ben Gorham |
| Parent group | Puig (majority stake since May 2022) |
| Categories | Fragrance, leather goods, accessories, fine jewellery |
| Website | byredo.com |
What is Byredo?
Byredo is a luxury brand founded in 2006 in Stockholm, Sweden, by Ben Gorham. It is Swedish in origin, although a third-party directory lists it under France. The house started as a fragrance label and is now also known for leather goods and accessories.
History
In 2013 Gorham sold a majority stake to the London-based investment firm Manzanita Capital. In May 2022 the Spanish group Puig acquired a majority stake, and Gorham remains a shareholder and chief creative officer.
Products and positioning
Byredo's core category is luxury fragrance. It showed its first handbag collection at Paris Fashion Week in 2017, and it launched fine jewellery as a permanent category in November 2023. A second store opened in SoHo, New York, in 2015.
Why it matters
Byredo is a frequently cited case of a fragrance-led brand that widened into fashion categories while keeping a single creative lead, and it now sits inside a larger beauty and fashion group.
Frequently asked questions
Where is Byredo from?
Byredo is from Stockholm, Sweden, where it was founded in 2006.
Who owns Byredo?
Puig acquired a majority stake in Byredo in May 2022, and founder Ben Gorham remains a shareholder and chief creative officer.