iDeal of Sweden
iDeal of Sweden is a Swedish tech accessories brand founded in 2013 by Filip Ummer and Joachim Angelton. It makes fashion phone cases, bags, phone straps and related accessories.
| Founded | 2013, Norrköping |
|---|---|
| Founders | Filip Ummer and Joachim Angelton |
| Headquarters | Stockholm, Sweden |
| Core product | Fashion phone cases |
| Website | idealofsweden.com |
What is iDeal of Sweden?
iDeal of Sweden is a Swedish brand that turns technology accessories into fashion products. It was founded in 2013 in Norrköping by Filip Ummer and Joachim Angelton, and the company is now headquartered in Stockholm, with staff across Stockholm and Norrköping.
Products and positioning
Phone cases for iPhone and Samsung Galaxy models are the core of the range, designed in seasonal patterns and finishes such as marble effects. Around them the brand has built a broader accessories offer, with many products magnetic or MagSafe compatible.
- Phone cases for iPhone and Samsung Galaxy
- Bags, wristlets and phone straps
- Phone rings, holders and card holders
- Screen protectors
Distribution
iDeal of Sweden sells primarily online through country storefronts covering North America, Australia, the UK and many European and Asian markets. It also reaches consumers through retailers and opened a store at Stockholm Arlanda airport, and it has exhibited at the Pure London trade show.
Why it matters
iDeal of Sweden is a clear example of a digital-led brand that treats the phone case as a seasonal fashion accessory, expanding from cases into bags and straps that sit at the intersection of fashion and consumer technology.
Frequently asked questions
Who founded iDeal of Sweden?
iDeal of Sweden was founded in 2013 by Filip Ummer and Joachim Angelton.
What does iDeal of Sweden sell?
It sells fashion phone cases plus bags, wristlets, phone straps, card holders and other tech accessories.