14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Nudient

Sweden

Nudient is a Swedish lifestyle brand founded in 2016 that designs minimalist phone cases and accessories. It also makes protective cases for headphones and laptops.

Facts
Founded2016
FoundersPontus Krusing, Max Andersson, Vidar Sjöqvist
CountrySweden
ProductsPhone, headphone and laptop cases
Websitenudient.com
Segment
Mid-market
Categories
Accessories
Sales channels
E-commerceWholesale

What is Nudient?

Nudient is a Swedish lifestyle brand founded in 2016 by three friends, Pontus Krusing, Max Andersson and Vidar Sjöqvist. The idea came from their own frustration at not finding phone covers they liked, which led them to design their own.

Products and positioning

Nudient focuses on accessories for smart devices with a stylish, minimalist look. The products sit between technology and fashion accessories, designed to protect devices while complementing personal style.

  • Phone cases
  • Accessories for smart devices
  • Protective cases for headphones
  • Laptop cases

Distribution

The brand sells through its own online shop and through design and lifestyle retailers, including international design stores.

Why it matters

Phone cases have become one of the most frequently bought accessories, and Nudient is part of a group of Scandinavian brands that treat them as a design product rather than a commodity. Its minimalist approach places it alongside lifestyle accessories rather than electronics.

Frequently asked questions

Where is Nudient from?

Nudient is a Swedish lifestyle brand.

What does Nudient sell?

Nudient sells minimalist phone cases and accessories for smart devices, plus cases for headphones and laptops.

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