14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Hestra

Sweden

Hestra is a family owned Swedish glove maker founded in 1936 by Martin Magnusson in the village of Hestra in Småland. It designs and manufactures gloves for skiing, outdoor activities, work and everyday use.

Facts
Founded1936
FounderMartin Magnusson
HeadquartersHestra, Sweden
OwnershipMagnusson family
SpecialityGloves
Websitehestragloves.com
Segment
Premium
Categories
AccessoriesOutdoorSportswear
Sales channels
WholesaleOwn storesE-commerce

What is Hestra?

Hestra is a Swedish glove company founded in 1936 by Martin Magnusson in Hestra, a village in the province of Småland, where it is still headquartered. The company remains family owned and is run by the third and fourth generations of the Magnusson family.

History

Hestra's first gloves were work gloves for lumberjacks, made from strong leather and reinforced with rivets. From these roots the company moved into gloves for alpine skiing and freeskiing, which became the basis of its international reputation. Today Hestra both designs and manufactures its gloves.

Products and positioning

  • Ski and freeskiing gloves and mittens
  • Outdoor and cold weather gloves
  • Leather work gloves

The brand is positioned as a premium specialist, built on leather craftsmanship and technical performance.

Distribution

Hestra sells through sports and outdoor retailers, operates a flagship store in Stockholm and sells online, including through a dedicated United States site.

Why it matters

Hestra is a rare example of a single category accessories specialist that has stayed in family hands for nearly ninety years while building an international brand, showing the value of deep product expertise in a niche.

Frequently asked questions

Where are Hestra gloves from?

Hestra is a Swedish company based in the village of Hestra in Småland, where it was founded in 1936.

Who owns Hestra?

Hestra is family owned and run by the third and fourth generations of the Magnusson family.

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