14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Gaston Luga

Sweden

Gaston Luga is a Swedish bag brand based in Stockholm. It makes waterproof bags and accessories for work, travel and everyday use in the city.

Facts
BaseStockholm, Sweden
Core productWaterproof bags and accessories
UseWork, travel and everyday city life
Websitegastonluga.com
Segment
Premium
Categories
BagsAccessories
Sales channels
E-commerceWholesale

What is Gaston Luga?

Gaston Luga is a bag and accessories brand based in Stockholm, Sweden. It focuses on waterproof designs for what it describes as urban outdoor use, meaning bags that work in the city as well as in wet weather.

Products and positioning

The range is built around practical carrying solutions that suit work, travel and daily life. It includes backpacks, crossbody bags, tote bags and duffle bags, so that one waterproof material and design language is applied across several formats.

  • Backpacks and crossbody bags
  • Tote bags and duffle bags
  • Waterproof construction for city and outdoor use

Collections

Recent seasonal news from the brand mentions the Spläsh series, a material called Weave and a seasonal colour named Bear for its autumn and winter 2026 collection. This shows a business that develops its range through named series and materials rather than through one-off styles.

Why it matters

Gaston Luga is one of the Scandinavian labels that treat weather protection as a design question, combining functional waterproofing with accessories that are meant to be worn in an urban setting.

Frequently asked questions

Where is Gaston Luga from?

Gaston Luga is a Swedish brand based in Stockholm.

What does Gaston Luga sell?

Gaston Luga sells waterproof bags and accessories, including backpacks, crossbody bags, totes and duffle bags.

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