Sandqvist
Sandqvist is a Stockholm bag brand started in 2004 by Anton Sandqvist, his brother Daniel and friend Sebastian Westin. It makes backpacks, bags and accessories with simple Scandinavian design and responsible materials.
| Founded | 2004 |
|---|---|
| Founders | Anton Sandqvist, Daniel Sandqvist, Sebastian Westin |
| Origin | Stockholm, Sweden |
| Core product | Backpacks |
| Website | sandqvist.com |
What is Sandqvist?
Sandqvist is a Swedish brand of bags, backpacks and accessories from Stockholm. Its design language is built on simple Scandinavian silhouettes, thoughtful interiors and responsible materials for daily use.
History
Anton Sandqvist began making backpacks in his Stockholm basement in 2004 as a creative outlet and design experiment. Together with his brother Daniel and childhood friend Sebastian Westin, he turned the project into a brand, and Sandqvist bags went on to reach a global audience, seen in cities from Tokyo to New York.
Products and positioning
Backpacks sized for everyday urban use remain the core, typically with a laptop pocket. Early models such as Hans and Roald became signatures. The range now covers:
- Backpacks, crossbody bags and totes
- Weekenders, briefcases, messenger and laptop bags
- Leather and suede pieces in the Leather Classics line
- Series such as Grid, Icon, Stream and Curve, plus small accessories
Distribution
Sandqvist sells through its own web shop and stores and through fashion and lifestyle retailers internationally, and it has exhibited at Pitti Uomo.
Why it matters
Sandqvist is a leading example of the Scandinavian minimalist backpack, where functional everyday bags are designed and sold as fashion items.
Frequently asked questions
Who founded Sandqvist?
Sandqvist was started in 2004 by Anton Sandqvist, with his brother Daniel and childhood friend Sebastian Westin.
Where is Sandqvist from?
Sandqvist is a Swedish brand from Stockholm.