8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Dries Van Noten

Puig · Belgium

Dries Van Noten is a Belgian luxury fashion house founded in Antwerp in 1986 by designer Dries Van Noten, one of the Antwerp Six. Spanish group Puig acquired a majority stake in 2018, with the founder remaining a minority shareholder. Julian Klausner became creative director after Van Noten retired in 2024.

Facts
Founded1986, Antwerp
FounderDries Van Noten
OwnerPuig (majority since 2018)
Creative directorJulian Klausner (since December 2024)
HeadquartersAntwerp, Belgium
Wholesale reachAbout 400 retailers worldwide
Websitedriesvannoten.com
Segment
Luxury
Categories
WomenswearMenswearFootwearAccessories
Sales channels
Own storesWholesaleE-commerce

What is Dries Van Noten?

Dries Van Noten is an Antwerp-based house known for prints, colour, original fabrics and layering. It produces men's and women's ready-to-wear, with no haute couture, and presents four main collections a year. It is majority owned by Puig, the Spanish group behind Carolina Herrera, Rabanne and Jean Paul Gaultier.

History

Dries Van Noten launched his menswear line in 1986 and showed in London alongside the designers who became known as the Antwerp Six; Barneys New York placed the first order. In 1989 he opened his first shop in Antwerp, Het Modepaleis. Paris and Singapore stores followed in 2007.

The brand received the CFDA International Award in 2008, and in 2014 the Musée des Arts Décoratifs in Paris staged an exhibition on its work. Puig acquired a majority stake in 2018. In March 2024 Van Noten announced his retirement after 38 years, with his final show for menswear spring/summer 2025. Julian Klausner, who had worked on the women's collections for several years, was appointed creative director in December 2024. In 2026 Puig celebrated the launch of the Fondazione Dries Van Noten in Venice, a cultural initiative founded by Van Noten and Patrick Vangheluwe.

Products and positioning

The house sits in the luxury segment with a design-led, low-logo identity. Its range covers:

  • Women's ready-to-wear
  • Men's ready-to-wear
  • Footwear, bags and accessories

Business model and distribution

Dries Van Noten has historically relied on wholesale, with collections carried by about 400 retailers worldwide. It also runs its own stores in cities including Antwerp, Paris, Tokyo, Hong Kong and Singapore and sells online. The brand is known for not using traditional advertising.

Why it matters

Dries Van Noten is a reference for independent, design-led luxury that grew without heavy marketing. Its founder succession under Puig is an important test of whether such a personal creative signature can continue beyond its creator.

Frequently asked questions

Who owns Dries Van Noten?

Spanish beauty and fashion group Puig acquired a majority stake in Dries Van Noten in 2018. The founder remains a minority shareholder.

Is Dries Van Noten still designing?

No. Dries Van Noten retired in 2024 after 38 years, with his last show for menswear spring/summer 2025. Julian Klausner, a long-time member of the studio, succeeded him as creative director.

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