Triwa
Triwa is a Swedish watch brand designed in Stockholm and founded in 2007. It makes watches, straps and bracelets, including pieces made from recycled ocean-bound plastic and from Humanium Metal produced from destroyed illegal firearms.
| Founded | 2007 |
|---|---|
| Design base | Stockholm, Sweden |
| Name | Transforming the Industry of Watches |
| Signature material | Humanium Metal |
| Website | triwa.com |
What is Triwa?
Triwa is a watch brand from Stockholm, Sweden, founded in 2007 by four founders. The name stands for Transforming the Industry of Watches, reflecting the founders' ambition to challenge the conventions of a traditional category. The brand traces its idea to plastic versions of expensive luxury watches the founders came across in Italy.
Products and positioning
Triwa designs watches together with straps and bracelets, positioned as accessible Scandinavian design. Materials play a central role in its collections:
- Humanium Metal: developed with the Swedish organisation IM Sweden, this metal is made from confiscated and melted-down illegal firearms from El Salvador
- Time for Oceans: a collection using recycled ocean-bound plastic
- Other recycled materials used across the range
Distribution
The brand sells directly through its own online shop and communicates through social media.
Why it matters
Triwa illustrates how a design-led accessories brand can use material innovation and social causes as the core of its positioning. Its Humanium Metal watches link a consumer product to disarmament work, giving the brand a distinctive story in a crowded fashion watch market.
Frequently asked questions
Where is Triwa from?
Triwa is a Swedish brand whose watches are designed in Stockholm.
What does Triwa stand for?
The name Triwa stands for Transforming the Industry of Watches.