14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Syster P

Sweden

Syster P is a Swedish jewellery brand run by two sisters, making handmade pieces in sterling silver. Its range covers necklaces, earrings, bracelets, rings and letter necklaces, sold through its own stores, Swedish retailers and online.

Facts
OriginSweden
Run byTwo sisters
MaterialRecycled sterling silver
RetailOwn stores incl. Arlanda Airport
Websitesysterp.com
Segment
Mid-market
Categories
JewelleryAccessories
Sales channels
Own storesWholesaleDepartment storesE-commerce

What is Syster P?

Syster P is a Swedish jewellery brand led by two sisters. The name reflects the family story behind the business: the company describes the sisters at the helm as a defining part of how it is run, and it marked twenty years in business with a campaign titled 20 Years of Systerhood.

History

The idea took shape on a trip to Shanghai in 2006, where the sisters made their first jewellery, early pieces featuring colourful gemstones. They later left their jobs to run the business full time. The first retailer to stock the brand was a boutique just outside Stockholm, followed by a pop-up at Arlanda Airport, further stores and eventually a flagship on Stureplan in Stockholm. In 2024 Swedavia announced a new Syster P shop at Arlanda.

Products and positioning

Syster P makes handmade personal jewellery. The range includes:

  • Necklaces, pendants and letter necklaces
  • Earrings and rings
  • Bracelets
  • Jewellery cases and accessories

The brand works in sterling silver and states that it uses only 100% recycled silver. It also offers replating and recycling services for existing pieces.

Distribution

Besides its own stores, Syster P is sold through Swedish retailers including Hallbergs Guld, Åhléns, NK and Designtorget, and through its own online shop with international shipping.

Frequently asked questions

Where is Syster P from?

Syster P is a Swedish jewellery brand. It has stores in the Stockholm area, including a shop at Arlanda Airport.

What is Syster P jewellery made of?

Syster P makes handmade jewellery in sterling silver and says it uses only recycled silver.

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