Leech
Leech is a Scandinavian eyewear brand from Sweden that makes polarised sunglasses for anglers and water sports. Launched in 2012, it also sells sport fishing apparel and accessories.
| Launched | 2012 |
|---|---|
| Origin | Sweden |
| Focus | Polarised fishing eyewear |
| Lines | Pro, Performance, Intro |
| Website | leechstore.com |
What is Leech?
Leech is a Scandinavian eyewear brand that specialises in polarised sunglasses for fishing and other activities on the water. It presents its products as precision optics for anglers, built around reducing surface glare so that fish can be spotted in both clear and cloudy water.
History
The brand launched in 2012. Its origin is traced to a fly fishing trip to Bosnia, which gave rise to the idea of eyewear designed specifically for anglers.
Products and positioning
Its eyewear is organised in three lines:
- Pro: frames for professional sport fishing.
- Performance: models with shatterproof lenses.
- Intro: a more affordable entry range.
Prescription lenses are available for many frames. Beyond sunglasses, the brand sells sport fishing apparel, accessories and gift cards, and has released collaborations such as Leech x Sean Wit. Models such as the X1 Premium+ retail at around 140 euros.
Distribution
Leech sells through its own official online store and through specialist fishing and outdoor retailers in Europe.
Why it matters
Leech shows how a niche technical product, built for one specific outdoor community, can grow into a branded eyewear and apparel business.
Frequently asked questions
Where is Leech eyewear from?
Leech is a Scandinavian eyewear brand based in Sweden.
What does Leech sell?
Leech sells polarised sunglasses for fishing and water activities, prescription options, sport fishing apparel and accessories.