Sail Racing
Sail Racing is a Swedish sailing inspired apparel brand registered in 1977 and relaunched in 1999. It makes technical sailing gear, sportswear, outerwear and accessories for men and women.
| Founded | 1977, relaunched 1999 |
|---|---|
| Company | Sail Racing International AB |
| Origin | Sweden |
| Partnership | Alinghi Red Bull Racing, SailGP |
| Website | sailracing.com |
What is Sail Racing?
Sail Racing is a Swedish apparel brand rooted in competitive sailing. Operated by Sail Racing International AB, it describes its focus as the most innovative and technical gear for high speed sailing, and translates that performance background into lifestyle sportswear and outerwear.
History
The brand was officially registered on 7 July 1977 by founders driven by a passion for sailing, and it was relaunched in 1999. Since then it has built a profile through partnerships at the top of the sport.
Products and positioning
- Technical sailing gear for racing crews
- Sportswear collections for men and women
- Sail Antarctica Expedition, a line designed for extreme cold
- Black Ice and accessories
Sail Racing is the official clothing supplier to Alinghi Red Bull Racing in the 37th America's Cup and partners with SailGP teams, including Australia and Red Bull Italy. It also works with yacht clubs such as Real Club Náutico de Palma and the Royal Hong Kong Yacht Squadron.
Distribution
Products are sold through the brand's own online store and its concept stores, called Sail Racing Club House, and a dedicated B2B portal serves retail partners.
Why it matters
Sail Racing shows how a niche performance heritage can underpin a broader premium sportswear and outerwear proposition.
Frequently asked questions
Where is Sail Racing from?
Sail Racing is a Swedish brand, operated by Sail Racing International AB.
When was Sail Racing founded?
The brand was officially registered on 7 July 1977 and relaunched in 1999.