POC
POC is a Swedish sports safety brand founded in 2005 by Stefan Ytterborn. It makes helmets, eyewear, body armour, apparel and accessories for skiing, cycling and other gravity sports.
| Founded | 2005 |
|---|---|
| Founder | Stefan Ytterborn |
| Country | Sweden |
| Sports | Skiing, cycling, mountain biking |
| Core products | Helmets, eyewear, body armour |
| Website | pocsports.com |
What is POC?
POC is a Swedish brand founded in 2005 by Stefan Ytterborn, who decided to start the company while ski racing with his sons. Its stated mission is to reduce the consequences of accidents for gravity sports athletes and cyclists, and possibly to save lives.
Products and positioning
POC applies a safety-first approach to design across a range that includes:
- Skiing and cycling helmets
- Eyewear
- Body armour
- Apparel and accessories
The products serve skiing, road cycling, mountain biking and other gravity sports. Protection is the starting point, with apparel and accessories designed to complement the protective core.
History
From its beginnings in alpine ski racing, POC expanded into cycling, which has become a major part of its business. In 2016 the company marked ten years of what it described as uncompromising safety.
Why it matters
POC is a reference point for how technical safety equipment can be built into a design-led sports brand, with a clear mission that runs from helmets through to performance apparel.
Frequently asked questions
Who founded POC?
POC was founded in Sweden in 2005 by Stefan Ytterborn, who started the company while ski racing with his sons.
What does POC make?
POC makes helmets, eyewear, body armour, apparel and accessories for skiing, cycling and other gravity sports.