Lundhags
Sweden
Lundhags is a Swedish outdoor brand that says it has made gear since 1932. It is known for hiking and trekking footwear, outdoor clothing, backpacks and Nordic skating equipment, and it offers repair and second-hand services.
| Founded | 1932 (as stated by the brand) |
|---|---|
| Country | Sweden |
| Segment | Sportswear and outdoor |
| Core products | Outdoor clothing, boots, backpacks, Nordic skating gear |
| Services | Repairs, custom-made boots, second-hand marketplace |
| Website | lundhags.com |
What is Lundhags?
Lundhags is a Swedish outdoor brand. Its website states that the company has made gear since 1932, which makes it one of the longer-established names among Scandinavian outdoor labels. The range covers clothing, footwear, backpacks and equipment for Nordic skating.
Products and positioning
According to the brand's own online shop, the clothing range includes jackets, trousers, sweaters, baselayers and shirts for men, women and unisex wear. Footwear is a central category and spans hiking, trekking, winter, ski, skate and lifestyle boots. The brand also sells trekking packs, day packs and hip packs.
A distinctive part of the offer is Nordic skating gear, including skates, skate boots and ice safety products. The site also mentions a limited-edition boot labelled "Made in Järpen", although the page does not state where the company is headquartered.
Services and longevity
Lundhags promotes services that extend product life rather than only selling new items. The website lists:
- Repairs for existing products
- Custom-made boots
- Boot warranty registration
- A second-hand marketplace
This focus on repair and resale is consistent with a wider move in the outdoor industry towards durability and circular business models.
Business model and distribution
Lundhags operates an online shop and presents products in its own web storefront. Public information reviewed for this profile does not document the split between wholesale, own retail and e-commerce, nor does it name the current owner, so those points are left open here.
Why it matters
For retailers and analysts, Lundhags is an example of a heritage Swedish outdoor specialist that combines footwear, apparel and skating equipment with repair services. Its range shows how smaller Nordic brands compete on durability and niche activities rather than on scale.
Frequently asked questions
Where is Lundhags from?
Lundhags is a Swedish outdoor brand. Its website says it has made gear since 1932.
What does Lundhags make?
Lundhags makes outdoor clothing, hiking and trekking boots, backpacks and Nordic skating equipment, and it offers repairs and a second-hand marketplace.