Eivy
Eivy is a Swedish snowboard and outdoor clothing brand with its design office in Åre. It makes base layers, fleece, outerwear pieces and accessories, and is run by Eivy Clothing AB.
| Country | Sweden |
|---|---|
| Design office | Åre |
| Founder | Anna Vister |
| Legal entity | Eivy Clothing AB |
| Ownership | Family-owned and independent |
| Website | eivy.co |
What is Eivy?
Eivy is a Swedish brand of snowboard and outdoor clothing. Its design office is in Åre, and the company operates as Eivy Clothing AB. The brand was created by Anna Vister, a snowboarder and fashion designer, who set out to challenge how multifunctional a base layer can be.
Products and positioning
The range is built around base layers, but extends well beyond them. The brand lists the following product groups:
- Base layer tops, tights, pants, sports bras and shorts, including wool base layers
- Fleece, outdoor vests and outdoor pants
- Accessories such as balaclavas, beanies, neck warmers, socks and goggles
The brand describes itself as family-owned, values-driven and independent, and uses the tagline Unbored Onboard.
Distribution
Eivy sells through its own online shop with worldwide shipping, and free shipping within the EU. It also maintains a dealer network, and its website offers a country and region selector covering many markets.
Why it matters
Eivy is an example of a small, independent Nordic label that grew out of a specific sport and its needs, and that has built a recognisable identity in women's snowboard and layering clothing.
Frequently asked questions
Where is Eivy from?
Eivy is a Swedish brand with its design office in Åre, Sweden.
What does Eivy sell?
Eivy sells snowboard and outdoor clothing, mainly base layers, plus fleece, outerwear pieces and accessories such as beanies, neck warmers and goggles.