8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Didriksons

Sweden

Didriksons is a Swedish rainwear and outerwear brand that dates its history to 1913. Its roots are in fishing communities on Sweden's west coast, and it makes raincoats, parkas and jackets for women, men, youths and children.

Facts
HeritageSince 1913 (per company website)
Country of originSweden
Product focusRainwear and outerwear
Named materialEcoLactam
SegmentSportswear and outdoor
Websitedidriksons.com
Segment
Mid-market
Categories
OutdoorChildrenswearMenswearWomenswear
Sales channels
WholesaleE-commerce

What is Didriksons?

Didriksons is a Swedish maker of weather-protective clothing. The company's website uses the line Since 1913 and says the brand began in fishing communities on the west coast, where durable protection against wet weather was essential.

Products and positioning

The website lists rainwear and outerwear for women, men, youths and kids. Product types include:

  • Raincoats and parkas
  • Winter jackets
  • Shell jackets
  • Spring and rain jackets

The brand also promotes EcoLactam, a newer material, as part of a durability and lower-impact message summed up in the slogan Built to last. Didriksons is positioned in the mid-market, and children's rainwear is a particularly visible part of the range.

Ownership and distribution

The page consulted does not state the founder, headquarters city or current owner, nor does it give a split between wholesale and direct online sales, so none of these is stated here. No financial figures are cited.

Why it matters

Didriksons is one of the best-known Swedish rainwear names, with a direct link to the country's fishing and coastal heritage. For retailers, it is a reference supplier for children's and family rain clothing in the Nordic market, which is why it is included in this directory. Readers who need verified ownership details should consult the company directly.

Frequently asked questions

Where is Didriksons from?

Didriksons is a Swedish brand, with roots in fishing communities on the west coast of Sweden.

What does Didriksons make?

Didriksons makes rainwear and outerwear, including raincoats, parkas and shell, winter and rain jackets for women, men, youths and children.

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