Röhnisch
Sweden
Röhnisch is a Swedish sportswear brand that sells activity-based apparel, including a dedicated golf range. The brand's own site is organised by sport and publishes editorial guides.
| Country | Sweden |
|---|---|
| Segment | Sportswear and outdoor |
| Core products | Sportswear and golf apparel |
| Content | Röhnisch Guides |
| Website | rohnisch.com |
| Website | rohnisch.com |
What is Röhnisch?
Röhnisch is a sportswear brand with Swedish roots. The brand's official website does not state a founding year, founder, headquarters or owner, so this profile does not include them. What the site does make clear is how the brand structures its offer: by activity.
Products and positioning
The online shop is organised under sportswear, with a Shop by Activity navigation, and a separate golf section. The golf range covers:
- Golf trousers and shorts
- Golf shirts
- Jackets and vests
- Sets and kits
The site also publishes Röhnisch Guides, a section of stories and advice content that supports the commercial range. This editorial layer is a common tactic for sportswear brands that want to build community around specific activities.
Business model and distribution
Röhnisch sells directly through its own web shop. The proportion of wholesale, own retail and e-commerce is not documented in the sources consulted, and the current ownership could not be verified, so no claims are made on those points.
Why it matters
Röhnisch is part of the group of Nordic activewear labels that target women who train, practise yoga or play golf. Its split between general sportswear and a distinct golf offer shows how mid-market sports brands use specialist categories to differentiate from large global sports groups.
Frequently asked questions
Where is Röhnisch from?
Röhnisch is a sportswear brand with Swedish roots. Its website does not state a headquarters location.
What does Röhnisch sell?
Röhnisch sells sportswear organised by activity, including a golf range of trousers, shorts, shirts, jackets, vests and sets.