AIM'N
AIM'N is a Swedish women's activewear brand founded in 2013 by Tekla Acs and Helen Van. It makes leggings, sports bras, tops and outerwear for training and everyday wear, and sells in more than 160 countries.
| Founded | 2013 |
|---|---|
| Founders | Tekla Acs, Helen Van |
| Base | Halmstad, Sweden |
| Reach | Sold in more than 160 countries |
| Website | aimn.com |
What is AIM'N?
AIM'N describes itself as a Swedish activewear brand founded by women, for women. Its stated purpose is to help women believe in themselves and live an active life through clothing they like.
History
The brand was founded in 2013 by Tekla Acs, who is co-founder and creative director, and Helen Van. It is based in Halmstad on Sweden's west coast.
Products and positioning
Body contouring is a key theme, with signature scrunch and seamless leggings. The Shape collection was launched with an Instagram collaboration with Jennifer Lopez in March 2024. Other lines include Sense, Core, Pace, Ribbed, Sculpting, Waterproof and Alpine.
- Tights, leggings and shorts
- Sports bras and tops
- Jackets, parkas and ski wear
- Maternity wear and base layers
Distribution
AIM'N sells through a global online store and regional sites, a concept store in Oslo and a wholesale programme. A membership scheme, Aim'n Society, supports repeat purchases.
Why it matters
AIM'N is one of the Nordic activewear brands that grew through social media and direct online sales, reaching customers in more than 160 countries.
Frequently asked questions
Where is AIM'N from?
AIM'N is a Swedish activewear brand based in Halmstad.
Who founded AIM'N?
AIM'N was founded in 2013 by Tekla Acs and Helen Van.