Casall

Casall is a Swedish activewear brand that describes itself as bodycentric since 1984. It is known for sports bras, tights, yoga and pilates wear and yoga mats.

What is Casall?

Casall is a Swedish activewear brand. Its website carries the tagline "Bodycentric since 1984", which is the brand's own statement of when it began. The public site shows a Swedish country selector and a 2026 copyright notice, but does not state who owns the company or where it is headquartered.

Products and positioning

The online shop is built around training and studio wear. Based on the categories listed, Casall sells:

• Sports bras
• Tights and leggings
• Tops, long sleeves and crew sweatshirts
• Yoga and pilates wear and matching sets
• Yoga mats
• Rain coats, parkas and jackets

The mix points to a positioning in women's fitness, yoga and pilates, with a smaller outerwear offer for training outdoors. The brand sits in the mid-market of the sportswear segment.

Business model and distribution

Casall sells directly through its own online shop. Other channels such as wholesale partners are likely, but the pages reviewed for this profile do not document the split between wholesale, own retail and e-commerce, so no figures or claims are made.

Why it matters

Casall is one of several Nordic activewear labels that grew alongside the global rise of yoga, pilates and studio fitness. For industry readers it illustrates how specialist, body-focused sportswear brands compete with large sports groups through a narrower and design-led range.

Frequently asked questions

Where is Casall from?

Casall is a Swedish activewear brand. Its website uses the tagline Bodycentric since 1984.

What does Casall sell?

Casall sells sports bras, tights, tops, yoga and pilates wear, yoga mats and outerwear such as rain coats and parkas.

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