Toteme

Toteme (styled Totême) is a Swedish womenswear house founded in 2014 by Elin Kling and Karl Lindman. Collections are created from an atelier in Stockholm and span ready-to-wear, shoes, bags, accessories and jewellery. No parent group is documented in the sources consulted.

What is Toteme?

Toteme is a fashion house rooted in Swedish sensibilities. It was founded in 2014 by Elin Kling and Karl Lindman. The brand describes its focus as the many roles women play and how pieces are worn, and it is known for emblematic designs that emphasise materiality and shape. Collections are created from an atelier in Stockholm.

Products and positioning

Womenswear is the core, and the offer extends well beyond clothing:

• Ready-to-wear
• Shoes and bags
• Accessories and jewellery
• Menswear, swim and a Garderob line listed in the brand's website menus

FashionUnited classifies the label as womenswear and records a wholesale collection. Its design language is restrained and based on quality materials, which positions it as an upper contemporary brand.

Business model and distribution

Toteme sells through its own web shop and its own spaces, with a store locator and an Our Spaces page on its website, and it supplies retailers through wholesale. The sources consulted do not list store counts, stockists, investors or revenue, so none are stated here.

Why it matters

Toteme is one of the most visible Swedish fashion exports of the past decade. It shows how a founder-led label can start from a narrow capsule and grow into a full house with shoes, bags and jewellery while keeping a consistent, minimal visual identity.

Frequently asked questions

Where is Toteme from?

Toteme is a Swedish brand. Its collections are created from an atelier in Stockholm.

Who founded Toteme?

Toteme was founded in 2014 by Elin Kling and Karl Lindman.

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